Blogger or Brand?: Extending Your Online Identity

Published July 17, 2013 by M E McMahon

This is a great article on making your blog site something to remember!

The Daily Post

Some of us have purely personal sites where we discuss the day-to-day, while others are trying to create an online presence around our blogs or use them as a springboard for other projects. If you’re in the latter camp, you’re not just a blogger: you’re a brand.

You may never be Coca-Cola or Apple, but you can still be a brand (and use branding to grow your blog). Today, we’ll start to look at branding your blog — what it is, why you’d want to do it, and the key elements for getting started. Time to become a household name!

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